Cresta is looking for a Growth Marketing Manager, Web & CRO to own and evolve our website as a high-performing growth engine. This person will lead the strategy, roadmap, and execution for Cresta.com — driving organic traffic, improving conversion rates, and turning the website into a measurable source of pipeline and revenue. You’ll work cross-functionally across marketing, design, operations, and external agency partners to deliver a best-in-class web experience while building scalable processes for experimentation, localization, analytics, and site governance. This is a highly visible role with direct impact on how Cresta shows up to prospects, customers, and the market.
Own website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business and marketing organization.
Spearhead the website CRO strategy, designing and running a continuous testing and experimentation program to improve conversion rates across key pages and user journeys, turning more visitors into MQLs and pipeline.
Manage web intake and prioritization, managing 5+ new weekly requests across stakeholders and maintaining a clear, transparent backlog and delivery plan.
Project manage internal stakeholders and external partners, working in lockstep with our web agency to scope, prioritize, QA, and ship high-quality work.
Oversee Webflow CMS operations, including page builds, updates, QA, publishing workflows, and governance standards.
Elevate website quality through improvements to messaging clarity, information architecture, template consistency, and overall user experience.
Lead website localization efforts, partnering with the International Marketing Manager to define requirements, manage implementation, and establish scalable workflows for multi-language site expansion.
Build website performance reporting and insights, partnering with Marketing Ops to ensure clean measurement across GA4, Looker dashboards, and downstream systems.
Proactively identify and evaluate new tools, technologies, and industry trends to improve site performance, administration, and competitive positioning.
Qualification
5+ years of experience in web marketing
Required
5+ years of experience in web marketing, website management, or growth roles in B2B SaaS
Demonstrated experience owning a marketing website end-to-end, including roadmap development, prioritization, and cross-functional execution
Deep hands-on experience with enterprise web CMS platforms, including page builds, updates, QA, and publishing workflows.
Experience working closely with and managing external web or design agencies
Proficiency with GA4 and Looker or similar BI tools; hands-on experience with web experimentation and A/B testing to drive conversion improvements.
Strong project management and organizational skills, with the ability to manage high volumes of incoming requests while maintaining clarity and prioritization
Excellent cross-functional communication and stakeholder management skills
High attention to detail and strong sense of quality for web experiences and brand presentation
Preferred
Industry-specific experience or hypergrowth scale-up experience
