Driven by continuityYou are a writerExperience designing for marketplacesExperience shaping onboardingComfort working with distributedOffers may vary based on many factors
Required
15+ years of experience designing consumer-facing digital products and experiences across web and mobile, with a portfolio that highlights complex, multi-step journeys and end-to-end flows including marketing channels like social, crm, and campaigns.
Strong track record of projects that demonstrate a fluency and depth in at least two design languages: content design, UX/product design, visual design, design strategy, design research —and demonstrable fluency collaborating across the others.
Driven by continuity, consistency, cohesion, comprehension and brand differentiation with an exceptional eye towards design system detail.
Proven ability to partner with product and business leaders as you direct multiple design disciplines through clear briefs, concept iteration, testing, executive reviews and feature launches.
An overwhelming fascination with human behaviors, pop, food, social and shopping culture, communication, visualization, design systems, language, content hierarchy, and the evolving models of producing world class design products for our future conditions.
You are a writer. You have exceptional communications skills with clear strengths in structured strategic storytelling, context setting, visually compelling and polished presentations that inspire, and clear decisions making frameworks/concepts that accelerate agreements to move forward.
Case studies of brand-centric product design work that is driven by user insights, data science, strategic frameworks, and metrics of impact to the business.
Track record of navigating ambiguity and multi-stakeholder environments, creating structure from loosely defined opportunity areas and guiding teams toward alignment.
Fluency in google slides and figma is a must with desire for additional design or generative tools including but not limited to: Claude Code, Loveable, Cursor, and ChatGPT.
Preferred
Experience designing for marketplaces, e-commerce, grocery, CPG, or membership/subscription products, especially where lifecycle, growth, or repeat behavior is critical.
Experience shaping onboarding, activation, and retention journeys, including first-order and early repeat experiences that build habits, loyalty, and personalization over time.
Familiarity with domains like meal planning, nutrition, health goals, and allergy/restriction management, personalization and how they intersect with household grocery behavior.
Experience designing high-visibility surfaces such as home, personalized feeds, and merchandising placements—including how to manage density, stacking, carousels, and above-the-fold/break strategies for maximum clarity and impact.
Experience working within and evolving large-scale design systems, ensuring AI- and human-produced flows align to system constraints while allowing room for innovation.
Comfort working with distributed, cross-functional teams across time zones, and influencing outcomes on multi-team initiatives without direct authority.
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
