Responsibilities

Marketing should become one of Vitalize's primary growth engines. As the marketing leader, you'll own the function end-to-end. You'll bring an operator's mindset to the role, owning the strategy that will: drive enterprise pipeline, shape how the market understands Vitalize, support our sales organization, launch new products, build our employer brand, and establish us as the defining company in healthcare operations.
This is a true builder's role. You'll define the strategy, establish the operating cadence, hire exceptional people, and create the systems that allow marketing to scale. At the same time, we expect you to remain deeply connected to the work itself. You should enjoy interviewing customers, writing positioning, reviewing creative, digging into data, partnering with Sales, and launching campaigns just as much as building teams and setting strategy. We're looking for a leader who believes the best executives never become too far removed from the craft.
Build the marketing organization. Our marketing organization does not exist at the moment. You'll design the strategy, define how the team operates, establish priorities, and hire exceptional people.
Build a marketing engine that drives growth. Marketing exists to accelerate the business. You'll develop the playbook that consistently generates enterprise pipeline, strengthens our position in the market, enables our Sales team to win, and supports long-term revenue growth. You'll partner closely with Sales and Growth Operations to understand where growth comes from, identify where marketing can create leverage, and continuously improve the engine. Success in this role won't be measured by campaigns launched—it will be measured by business outcomes.
Turn customer success into our greatest competitive advantage. We believe the best marketing we'll ever create won't come from us. It'll come from the clinical leaders whose hospitals we've transformed. You'll spend time with customers, visit hospitals, listen to implementation calls, and deeply understand how Vitalize changes healthcare operations. Those insights will become the foundation for everything we build-from demand generation to thought leadership.
Shape how the market understands Vitalize. You'll define how customers, candidates, investors, and the broader healthcare industry understand who we are. That includes product marketing, positioning, launches, communications, employer brand, customer advocacy, executive events, and public narrative. Every story we tell should be grounded in real customer outcomes and reinforce why Vitalize is building the category leader in healthcare operations.
Build a team people want to join. As the company grows, you'll recruit and develop exceptional marketers who combine ambition with humility, ownership with curiosity, and creativity with execution.
What You'll Bring
You've built and scaled marketing at a high-growth B2B SaaS company. You know how to create a strategy, establish an operating cadence, and build the systems that allow marketing to scale alongside the business.
You know how to build a marketing engine. You understand how demand generation, product marketing, customer marketing, brand, communications, events, and sales enablement work together to drive enterprise growth—and how those priorities evolve as a company grows.
You understand enterprise SaaS. You've marketed complex products with long sales cycles, multiple executive stakeholders, and high-value deals. You know how marketing partners with Sales to influence meaningful pipeline and revenue.
You're obsessed with understanding customers. You naturally spend time with customers, uncover what matters most to them, and turn those insights into positioning, campaigns, product launches, and compelling stories.

Head of Marketing at Vitalize · LumiJobs

Head of Marketing

Responsibilities

Benefits

Company

Vitalize

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