Head of Retail at Simplisafe · LumiJobs

Responsibilities

This is not a role for someone who runs a single account in a silo. It's for a hands-on retail leader who owns relationships, owns the numbers, and owns the outcome — someone who can walk into a buyer meeting and drive a joint business plan, then walk into an internal review and defend the P&L behind it.
This is as much a build role as it is a run role. There’s real upside in this channel, and unlocking it will take a leader who’s willing to get into the details - sharpening the account strategy, tightening execution, and building the operating rhythm that gets us there - while also setting the multi-year direction. You’ll need to move fluidly between big-picture strategy and hands-on, in-the-weeds work.
As Head of Retail, you will own SimpliSafe's retail channel: the partner relationships, the P&L, the account plans, and the strategic direction of where we take this channel next. You'll deepen and expand the relationships we already have across big-box, mass and club, and online retail — and you'll bring new products to market through those doors while driving sell-through and growing our share of the category. You'll set the marketing and promotional strategy that gets our products off the shelf and into homes.
You'll lead a team of account managers and specialists and you'll partner closely with Product, Marketing, Finance, and Supply Chain to make retail a bigger, faster-growing engine for the business.
What You Will Own
Retail accounts and relationships. You own SimpliSafe's retail partnerships across big-box (e.g., Best Buy), mass and club (e.g., Costco, Walmart, Target), and online retail (e.g., Amazon). You'll be the senior relationship owner — building trust with buyers and merchandising teams, running joint business planning, and turning existing accounts into deeper, longer-term partnerships while opening up new ones.
Channel P&L. You own the retail P&L. You'll build and manage account plans against clear targets for revenue, margin, and share, and you'll be accountable for the numbers — knowing what's working, what isn't, and what the best next move is.
Sell-through and category share. You'll drive sell-through at the shelf and grow SimpliSafe's share of the home security category. That means the right assortment, the right placement, the right price, and the right promotional support in every account.
New product introductions. You'll bring new products to market through the retail channel — partnering with Product and Marketing to land launches, secure distribution and shelf space, and set launches up to win from day one.
Marketing and promotional strategy. You own the marketing and promotional strategy for the channel. You'll build promotional calendars in partnership with our retail accounts and internal Marketing team, plan and manage trade spend, and measure what actually moves the numbers.
Team leadership. You'll lead, mentor, and grow a team of account managers, channel specialists, and analysts. You'll create an environment where accountability and transparency are the baseline, and where each person owns their accounts and their numbers.
What We Are Looking For

Head of Retail

Responsibilities

Benefits

Company

Simplisafe

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