VP, D2C Fan Engagement

Required

• 10+ years across fan engagement, D2C marketing, CRM, eCommerce, merchandising or digital marketing in a high-volume, multi-stakeholder environment; music or entertainment experience strongly preferred.
• Deep understanding of music fan behaviour, artist marketing, D2C commerce and fan engagement ecosystems.
• Track record of enabling distributed teams — building playbooks, standards and frameworks that others execute — rather than only running work centrally. Comfortable moving between doing the work and teaching it.
• Able to operate through influence rather than authority, and to build the trust that makes label teams want to work with a central function.
• Strong knowledge of lifecycle marketing, CRM platforms, email and SMS execution, segmentation and first-party data strategy. Familiarity with Shopify ecosystems and D2C storefront operations.
• Practical experience with D2C performance marketing — paid media planning, audience targeting and return on ad spend — or the judgement to build that capability.
• Strong creative instincts and experience collaborating across design, marketing, merchandising and product functions, with the credibility to work alongside label creative teams.
• Experience building scalable campaign workflows, design systems and operational best practice in high-volume environments.
• Global mindset and sensitivity to local market nuance — fan behaviour, pricing, language, cultural context, release priorities, chart rules and fulfilment realities.
• Passion for music, fandom, culture and evolving consumer experiences.
• What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day