Product Marketing Manager, Core Verticals

Required

• 4+ years in product marketing or a closely related strategic GTM role at a B2B SaaS company. You've built positioning, messaging, and market narratives that moved businesses.
• A researcher at your core. You thrive running win/loss interviews, synthesizing customer conversations, reading market signals, and turning messy data into clear perspective.
• A track record of developing and owning market points of view, not just executing on ones handed to you. You form conviction, back it with data, and know how to influence others to act on it.
• Deep industry knowledge in one or more of our verticals (Medspa, Salon, Spa). You come with familiarity in the space, so you're not learning the buyer landscape on the job. You understand operator pain points, regulatory considerations (especially in Medspa), and market dynamics.
• Confident, precise communication skills. You tell clear stories that land with execs and frontline teams alike. You're comfortable in Sales calls, customer conversations, and exec briefings.
• Strong analytical mindset. You interpret data, form hypotheses, and use insights to guide strategy and messaging.
• Proven ability to create and enable teams. The toolkits and messaging you build need to be usable and used. You work well with Sales, Enablement, and other cross-functional partners.
• Comfort operating in ambiguity. You can take a vague market problem and turn it into a clear point of view, actionable plan, and set of deliverables.
• You see AI as a force multiplier. You're fluent in using modern tools to compress timelines, sharpen your thinking, and unlock what you and your teams can create.