Influencer Strategist

Los Angeles, USAfull timeOn Site

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senior

$150k–$208k

H1B: no

Riotgames Global Influencer Strategist leads creator strategy for Riftbound, Riot’s physical trading card game, developing influencer programs and managing creator relationships globally. The role partners cross-functionally to integrate creators into campaigns and supports long-term growth.

Responsibilities

Develop and own the global influencer strategy for Riftbound in support of product and publishing priorities.
Build creator programs across launches, product releases, organized-play moments, live events, and ongoing community engagement.
Partner with Brand, Community, Social, PR, Creative, Organized Play, Events, Commercial, and Product teams to integrate creators into campaign planning.
Identify and develop relationships with creators across TCG, tabletop, gaming, collecting, lifestyle, and adjacent communities.
Create a balanced portfolio of scaled programs and bespoke creator partnerships.
Represent creator needs and expectations in product development, campaign planning, and live-service discussions.
Develop creator briefs, engagement models, toolkits, and guidance that can be adapted by regional teams.
Partner with regional influencer teams to localize global strategy and maintain consistency across markets.
Manage creator relationships, agency partnerships, contracting, onboarding, and campaign execution.
Establish campaign goals and performance metrics, analyze results, and recommend improvements.
Monitor creator sentiment, platform trends, industry developments, and emerging opportunities.
Lead escalation and issue-resolution processes involving creators, agencies, or campaign execution.

Qualification

Strong understanding of creator needsKnowledge of major socialExperience developing campaign goalsStrong project-managementFamiliarity with RiftboundExperience in trading card gamesExperience launching a new gameFamiliarity with co-streaming

Required

6-8 years of experience in influencer marketing, creator partnerships, talent management, or a related field.
Experience independently developing and executing influencer strategies from planning through measurement.
Experience working directly with creators, streamers, talent representatives, and agencies.
Strong understanding of creator needs, content development, and the creator lifecycle.
Experience leading cross-functional campaigns involving multiple internal teams and external partners.
Knowledge of major social, video, and livestreaming platforms and their role in creator strategy.
Experience developing campaign goals, performance metrics, reporting, and strategic recommendations.
Strong project-management, communication, and stakeholder-management skills.
Ability to operate independently and make decisions in ambiguous or evolving situations.
Ability to travel domestically and internationally as required.

Preferred

Familiarity with Riftbound: the League of Legends trading card game.
Experience in trading card games, tabletop games, collectibles, hobby products, or organized play.
Knowledge of TCG and tabletop creators across North America and international markets.
Knowledge of Esports and Riot creators across North America and international markets.
Experience launching a new game, product, or entertainment brand.
Experience developing global programs that are localized for regional audiences.
Experience working with physical products, product seeding, or creator education programs.
Familiarity with co-streaming, live events, tournaments, and creator broadcast programs.