Principal, Growth Lead at Riotgames · LumiJobs

Responsibilities

Success in this role requires equal parts strategic thinking and operational excellence. You'll thrive in ambiguity, develop insights where they don't yet exist, understand the capabilities and limitations of modern marketing technology, and build executable plans that drive measurable business impact. You'll continuously evaluate campaign performance, identify new growth opportunities, and help evolve Riot's publishing capabilities through experimentation and learning.
If you're passionate about combining player understanding, data, marketing technology, and creative execution to solve complex growth challenges, we'd love to have you help shape the future of our newest franchise.
Partner with Brand Marketing and game publishing teams to develop growth marketing strategies that extend and amplify integrated marketing campaigns.
Identify underserved or strategically important player audiences and develop targeted approaches to acquire, engage, retain, and reactivate those players throughout the product lifecycle.
Build audience strategies grounded in player insights, behavioral data, experimentation, and market understanding, especially in spaces where existing research is limited or incomplete.
Translate campaign objectives into channel-specific growth strategies and strategic briefs across Lifecycle Marketing, Performance Marketing, Paid Media, Platform Marketing, and other growth channels.
Lead cross-functional planning between Game Marketing, Lifecycle Marketing, Paid Media, CRM, Creative, Analytics, Data Science, and external partners to deliver coordinated growth campaigns.
Partner with creative teams to scope, brief, review, and deliver marketing assets optimized for growth channels while maintaining alignment with the game's broader marketing strategy.
Collaborate with external platform partners and managed-service media partners to identify incremental opportunities and execute high-impact campaigns.
Develop and optimize personalized player experiences across owned channels including email, push notifications, websites, search experiences, app stores, and future engagement surfaces.
Understand the capabilities and constraints of Riot's marketing technology ecosystem and design executable strategies that maximize available tooling while identifying opportunities for future capability investment.
Define measurement approaches, monitor campaign performance, synthesize learnings, and deliver actionable recommendations that improve future publishing strategies.

Principal, Growth Lead

Responsibilities

Qualification

Required

Benefits

Company

Riotgames

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