ISV Ecosystem Growth Marketing Manager at Okta · LumiJobs

Qualification

Funnel & Analytics MindsetTechnical & Business FluencySaaS & Platform UnderstandingCross-Functional ExecutionAdaptability & DriveMarketing AutomationGrowth ExperimentationData-Driven Decision MakingAI-Powered MarketingEcosystem/Platform MarketingLead Enrichment Expertise$194

Required

4+ years of experience in growth marketing, partner marketing, developer marketing, business operations, or product marketing within an enterprise B2B SaaS or platform company.
Funnel & Analytics Mindset: Proven track record of building, tracking, and optimizing growth campaigns or conversion funnels using data-driven methodologies.
Technical & Business Fluency: Ability to translate technical software concepts into compelling business arguments for audiences ranging from software engineers to executive decision-makers.
SaaS & Platform Understanding: Deep grasp of SaaS business models, platform dynamics, and the software development lifecycle.
Cross-Functional Execution: Excellent collaboration and communication skills, with a track record of driving alignment across Product, Developer Success, Corporate Development, and Marketing teams.
Adaptability & Drive: High autonomy, self-starter mentality, and comfort operating in fast-paced, evolving environments with shifting priorities.
Marketing Automation: Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Pardot, etc.) and their integration with CRMs like Salesforce.

Preferred

Growth Experimentation: Proven experience designing and running A/B tests or multi-variate experiments to optimize funnel conversion and engagement.
Data-Driven Decision Making: Experience using analytics and visualization tools (e.g., Tableau, Looker) to extract actionable insights from raw data and influence strategy.
AI-Powered Marketing: Hands-on experience leveraging AI tools to automate content personalization, streamline workflows, or enhance predictive modeling in a marketing context.
Ecosystem/Platform Marketing: Familiarity with developer-facing ecosystems, app marketplaces, or partnership-driven growth models.
Lead Enrichment Expertise: Experience using enrichment platforms (e.g., Clearbit, ZoomInfo, Clay) to identify and qualify key decision-makers within target accounts.
The annual base salary range for this position for candidates located in the San Francisco Bay area is between:
$194,000—$292,000 USD
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

ISV Ecosystem Growth Marketing Manager

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Okta

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