Content Marketing Manager

Palo Alto, CAfull timeOn Site

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mid

$153k–$200k

H1B: yes

Applovin Content Marketing Manager at AppLovin owns the advertiser content program end to end, creating content that drives consumer advertisers to launch and succeed on AppLovin Ads. The role involves content creation, distribution, performance tracking, and iteration.

Responsibilities

AppLovin Ads is one of the largest growth channels available to consumer brands - most just haven't discovered it yet, or don't yet understand how it can transform their business. Your job is to change that by creating content that gets new consumer advertisers to launch on AppLovin and sets them up to succeed once they do.
Own the advertiser content program end to end. You set the calendar, write the pieces, decide where the content gets distributed, publish, track performance, and iterate.
Create content that accelerates consumer advertisers launching on AppLovin Ads. Figure out the topics most likely to resonate, what formats to use, and where to reach the audience.
Make sure advertisers have the information they need to be successful on AppLovin Ads once they’ve launched. Get ahead of the most common failure points and build playbooks, tutorials, and guides that help advertisers succeed.
Create seasonal content campaigns around key advertiser moments like BFCM and Q1. Plan for what’s coming and stay ahead of the curve.
Track what’s working and kill what isn’t. The content you create should result in advertisers launching and scaling on AppLovin.

Qualification

You are an exceptional writerYou are self-directedFamiliarity with PostHogOther Types of PayHealth InsuranceRetirement Benefits

Required

You are an exceptional writer. You can distill complex advertising topics into content that's clear, compelling, and polished - without the help of a copyeditor.
You move fast and would rather publish and iterate than wait until something is perfect.
You are self-directed. This isn’t a role where you’ll be given an existing content playbook to execute - you’ll build it yourself and won’t need someone to tell you where to start. The calendar you build is the calendar you execute.

Preferred

3+ years experience writing content for a performance marketing or adtech audience. You’ve published work you can point to.
Familiarity with PostHog, Superset, Trino or other big data platforms. Ideally you will query large datasets to find your own answers, not wait for someone to pull a report.
Video scripting or production experience.
Ad platform background - you've marketed to advertisers, not just to consumers.
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
Other Types of Pay: Equity eligible
Health Insurance: Medical, Dental, Vision, Life, Disability
Retirement Benefits: 401(k) Retirement Plan