Growth Marketing Director

Remote - USfull timeRemote

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senior

$155k–$188k

H1B: no

Backblaze The Growth Marketing Director at Backblaze leads the self-serve revenue engine end-to-end, focusing on top-of-funnel acquisition strategy and product-led growth. This role operates cross-functionally across Product, Engineering, Marketing Ops, and paid acquisition agencies.

Responsibilities

The Director of Growth owns the self-serve revenue engine end-to-end — from top-of-funnel acquisition strategy through product-led growth, activation, and expansion — and operates with cross-functional authority across Product, Engineering, Marketing Ops, and our paid acquisition agency. This is not a funnel repair job or a lifecycle marketing role. It’s a growth leadership role for someone who thinks first about where new users come from, and second about everything else.
Top-of-Funnel Strategy
Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency — setting strategy, budget allocation, and performance expectations
Drive developer community acquisition accross Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs
Product-Led Growth
Own the PLG motion: product qualification logic, activation funnel design, self-serve to sales-led handoff design, and expansion trigger strategy
Work directly with Product and Engineering to prioritize self-serve improvements and advocate for PLG in planning cycles
AI/ML Segment Ownership
Own the corporate narrative and translate it into channel strategy, content, and partnerships targeting our strategic markets
Identify and develop go-to-market programs for the key strategic ICPs: developer tools integrations, community presence, co-marketing, and technical content
Funnel Performance & Analytics
Own north star KPIs across the full funnel

Qualification

Company backgroundDeveloper toolsYou’ve built a PLG motionAcquisition instinctWhen you see flat signupsYou can write a credible briefDeveloper channelsYou understand RedditYou own numbers directlyInfluence without authorityFamiliarity with AI/ML infrastructureBackblaze Perks

Required

Company background
Developer tools, cloud infrastructure, or IaaS. Your customer was technical.
You’ve built a PLG motion. You’ve designed product qualification logic, activation funnels, and self-serve to sales-led handoffs.
Acquisition instinct
When you see flat signups, your first question is “where’s the traffic problem,” not “what email can we send.”
You can write a credible brief, push back on deprioritized engineering tickets, and build a business case for product investment without a PM.
Developer channels
You understand Reddit, Hacker News, dev communities, technical content, GitHub presence, and DevRel-adjacent programs — not just as awareness plays, but as acquisition channels.
You own numbers directly. You’re comfortable presenting signups, activation rates, and conversion alongside the strategy driving them.
Influence without authority
You drive cross-functional action — engineering prioritization, agency direction, partner alignment — through partnership and persuasion, not org chart.

Preferred

Familiarity with AI/ML infrastructure, data pipeline tooling, or the AI builder ecosystem
Experience directing a paid acquisition agency (not just overseeing spend)
Background working in a post-IPO company navigating both efficiency and growth mandates
Experience building out a growth team or function from scratch
Backblaze Perks:
Healthcare for family, including dental and vision
Competitive compensation and 401K
RSU grants for full-time employees