Product Marketing Manager at Backblaze · LumiJobs

Responsibilities

The Product Marketing Manager, Platform will own how we position and sell B2 Cloud Storage to business buyers. This is a high-ownership, strategic role on a small, focused team. You will be responsible for the B2 platform narrative end-to-end: what it is, who it is for, why it wins, and how it is differentiated in the market.
B2 serves more than one kind of buyer. Most of your work will focus on our core business audience: backup, media, and general cloud storage use cases. But B2 is also the foundation for a fast-growing set of AI workloads, and you'll partner closely with our AI product marketing lead to make sure the platform narrative holds together as it stretches across both worlds.
This is not a campaign execution role. Your job is to be a quarter ahead: researching, positioning, and enabling, so that the rest of the GTM team can execute with clarity
Develop compelling positioning and messaging for the B2 platform, informed by customer research, competitive analysis, and a deep understanding of our buyers and their journey
Own the B2 platform narrative end-to-end and ensure it is consistent across every customer-facing surface, including how it extends into AI-driven use cases
Build and maintain sales enablement materials that sellers actually use: talk tracks, kits, battle cards, and objection handling guides, kept current in real time rather than updated quarterly
Conduct regular customer interviews and win/loss analysis to serve as the team's go-to source for buyer intelligence
Partner with our AI product marketing lead to keep the core platform story and the AI-specific story aligned, so a prospect moving from one to the other never hits a seam
Partner with demand gen to brief campaigns, define ICPs, and ensure messaging holds from first touch through close
Enable customer-facing teams with the tools and context they need to have better conversations and close more deals
Deliver a core messaging framework and initial sales enablement audit within your first 90 days
We care less about years of experience and more about what you have actually done. Strong candidates will be able to point to specific examples of:

Product Marketing Manager

Responsibilities

Benefits

Company

Backblaze

More roles at Backblaze