Director, Organic Growth & Discoverability

Required

• Experience: 8+ years in SEO, organic growth, or digital marketing, with at least 3 years leading a team and owning strategy and budget at a B2B SaaS, fintech, or technology company.
• Pipeline orientation: You connect organic channels to pipeline, revenue, and business outcomes, not just traffic and rankings. You think in SQLs, activation rates, and CAC efficiency.
• Technical SEO depth: You can read crawl logs, diagnose Core Web Vitals issues, direct schema implementations, and partner credibly with engineers on site architecture decisions.
• AI visibility fluency: You’ve actively experimented with citation strategies, structured content for model consumption, or measured share of voice in answer engines. We can’t train this on the job.
• Content instincts: You can tell the difference between content that earns trust and content that fills a page. You have experience building or managing content operations at scale with high editorial standards.
• Vendor management judgment: You’ve managed agencies and know how to hold them to outcomes, not just deliverables. You also know when to stop outsourcing and bring work in-house.
• Comfort with ambiguity: You make consequential decisions with incomplete data. You like building a function from scratch more than running one that’s already humming.
• Experimentation mindset: You treat failure as a feedback loop. You run experiments, kill what doesn’t work quickly, and double down on what does.