Campfire Field Marketing Manager to own and execute NYC event portfolio including tradeshows, community programs, hackathons, and executive dinners. Responsible for strategy, budget, execution, and reporting to drive pipeline creation.
Responsibilities
New York is where many of our highest-value buyers already are. We are hiring a Field Marketing Manager to turn that density into a pipeline — through tradeshows, community programs, hackathons, executive dinners, and hospitality experiences that people actually remember.
This is an owner's role, not a coordinator's. You will decide which shows are worth attending, which communities are worth investing in, who belongs at which dinner table, and where the next dollar goes. You will work shoulder to shoulder with Sales, and you will be measured on the pipeline your programs create and accelerate.
Own the NYC event portfolio — strategy, budget, execution, and reporting across a range of program types
Tradeshows: select and tier shows against our target accounts, design the booth experience, and hold the team to pre-show outreach and post-show follow-up.
Communities: build a sustained presence with NYC practitioner communities and peer networks — recurring formats, real partnerships, and customer advocates on stage.
Hackathons: partner with Product and Engineering to run events that earn technical credibility and get builders using the product.
Executive dinners: curate small, high-signal rooms of senior buyers, built account by account with Sales, with follow-up that converts.
Hospitality: design sports, culture, and dining experiences tied to named deals, with clear allocation rules and compliance guardrails.
Build and negotiate budgets across vendors, venues, sponsorships, software, and agencies — and defend the ROI.
Report honestly on what worked and what did not, and present plans and results to the wider GTM team.
Leave a process behind — playbooks, templates, and SLAs so every program is repeatable and scalable to the next market.
What we are looking for
Qualification
4–7 years in field marketingStrong sales partnership skillsStrong negotiation instinctsExisting NYC venueHow we will know it is workingWithin a year
Required
4–7 years in field marketing, events, or experiential marketing including B2B with sales-led motion
Track record of running events independently end to end
Experience across multiple event types including large shows and small dinners
Strong sales partnership skills
Data fluency to build plans from account and performance data
Strong negotiation instincts
Excellent presence in front of senior internal audiences
Based in NYC with willingness to work evenings and travel to EMEA
Preferred
Experience with technical or developer audiences (hackathons, builder communities).
Existing NYC venue, agency, and community relationships.
Experience selling to or marketing to finance and accounting leaders.
Experience mentoring junior marketers or managing agency teams.
How we will know it is working
Within a year, the NYC portfolio has a defensible cost per qualified meeting, a repeatable playbook for each program type, and pipeline contribution that the sales team would happily defend in a QBR.
