Campfire The Product Marketing Manager at Campfire owns positioning, messaging, and go-to-market for a product focus area. This role collaborates cross-functionally to enable sales, track competitive intelligence, and measure launch impact.
Responsibilities
You'll join Campfire's product marketing team as our second PMM, owning [focus area: product line, segment or persona]. You'll shape how we position and launch what we build, give Sales what they need to win, and bring the market's voice back into product decisions. This is a shared-services role: you'll work across Growth, Brand, Field and Customer Marketing to keep our story sharp and consistent everywhere it shows up.
Own positioning, messaging and narrative for [focus area], grounded in customer research, win/loss and competitive analysis.
Lead go-to-market for product launches: tiering, launch plans, internal readiness, launch content and cross-team coordination.
Build and maintain sales enablement (pitch decks, battlecards, objection handling, demo narratives) and run training with Sales and SDRs.
Own competitive intelligence for your area: track competitors, maintain battlecards and brief the field.
Partner with Product on roadmap input, naming, and pricing and packaging.
Partner with Growth on campaign messaging and offers, with Brand on the core narrative, and with Customer Marketing on proof points for launches.
Measure what you ship: enablement adoption, launch reach and pipeline influence, message testing.
What you'll bring
4 to 7+ years in B2B software product marketing with end-to-end ownership of positioning and launches.
Sharp writing and storytelling; you make complex products simple without dumbing them down.
Comfort with research: customer interviews, surveys, win/loss and competitive teardowns.
Qualification
Sharp writing and storytelling skillsCross-functional collaboration skillsDomain experience in ERP
Required
4 to 7+ years in B2B software product marketing with end-to-end ownership of positioning and launches
Sharp writing and storytelling skills
Comfort with customer research including interviews, surveys, and win/loss analysis
Experience enabling sales teams with usable content
Cross-functional collaboration skills
Analytical skills to size segments and prioritize
Preferred
Domain experience in ERP.
Experience running pricing and packaging changes.
Familiarity with sales methodologies such as Command of the Message or MEDDPICC.
