Senior Integrated Marketing Manager,Wishlist

Required

• You have worked in an Integrated Marketing role in a Senior role, leading through influence with proven success. - this is an IC role, requiring deep cross functional partnership to succeed.
• User focused: Have taken UX, analytics and custom research and built a marketing strategy for a product that appeals to this specific customer.
• Consumer marketing experience at scale: you've built plans that work across email, push, SMS, paid, and site at once, not owned a single channel.
• Product marketing background: you can turn a feature roadmap into a customer story and a sequencing plan without much hand-holding
• A specific track record of driving business growth through cross-functional partnership- you can point to what you built and what it moved
• Comfortable directing editorial and content work without owning the creative function; you know what story needs telling and can brief it clearly
• Genuinely energized by ambiguity and lead with curiosity. There's no formal brief in this model, you build the plan from what you learn inside the squad
• You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.
• You can lead through influence.
• How You Will Make An Impact
• You will become the expert on the Babylist Wishlist user, understand motivations, needs, and wants inside and out of the product.
• Build the integrated GTM strategy for every Wishlist moment, in lockstep with the product squad's roadmap