PR and Communications Manager

Required

• You've spent 8-10 years in PR or communications, ideally a mix of in-house and agency (or editorial) time, with enough in-house experience to know what it's like to have real skin in the game.
• You're an excellent, independent writer. You can ghostwrite a leadership LinkedIn post or a founder's Substack essay in someone else's voice.
• You think in cohesive narratives, not one-off announcements. You can connect a product launch, company milestone, executive perspective, or partnership to a larger story about where Babylist is headed.
• You can tell a human story as well as you can tell a tech or product story, and vice versa. You are able to get into real debates about the right angle for us and are able to see around the corner when it comes to press, PR, and comms.
• You're plugged into media, ecommerce, and employer branding trends, and you know how to balance the numbers (reach, coverage quality) with what's actually on-brand.
• You're comfortable prepping senior leaders for press and standing next to them when it happens, showroom activations, live press moments, and executive visibility work included.
• You have real relationships across digital, print, and broadcast media, and know how to land the right placement, Forbes or NYTimes-caliber, not just any hit.
• You work East Coast hours and can travel to NYC on short notice You don't need to live in New York, but you need to live in the NY tri-state area and be online and available on East Coast time as well as able to travel at a moment's notice.
• You're comfortable with a lot of trust and not a lot of hand-holding. This role reports to a manager who wants to delegate real ownership.
• You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.
• How You Will Make An Impact
• Build an integrated PR and communications roadmap across leadership, business growth, product and technology innovation, partnerships, social impact, and workplace culture.