Celonis Senior Field Marketing Manager at Celonis leading demand generation for Consumer & Life Sciences industries. Collaborates with sales and marketing teams to drive pipeline and revenue.
Responsibilities
Field marketing acts as the ‘CMO’ of their industry, providing an end-to-end view of how marketing attracts, educates, engages, and converts the audience at scale. This pivotal role requires a strategic leader who can build and accelerate demand within the Consumer & Life Sciences industries (Consumer Packaged Goods, Retail, Healthcare and Life Sciences). You will collaborate closely with GTM leaders, and global marketing teams to achieve ambitious pipeline and revenue goals.
The work you’ll do:
Build the yearly industry demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team
Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals
Evaluating and selecting key industry events and roundtables for participation; owning the event strategy from creation to execution
Designing and executing Celonis-hosted webinars and in-person events to reach prospects and customers
Creating new programs for account-based marketing and pipeline acceleration
Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits
Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
Collaborate with partner marketing to scale demand creation with partners, leveraging their expertise to increase awareness and create pipeline
Work in tandem with global campaigns team to leverage and adapt global campaigns for use in Consumer and Life Sciences industry marketing
Work cross-functionally to create campaigns-in-a-box for Consumer and Life Sciences specific use cases that are not covered by the global campaigns team.
