Cssmerge The Communications Director leads content and communications strategy across Atoms' Food, Mining, and Transport businesses. They build media networks and manage public narratives for a multi-industry robotics company.
Responsibilities
We're looking for a senior content and communications leader to own the portfolio-wide content and comms layer across Atoms' Food, Mining, and Transport businesses, and to build the calendar and relationships that bring a coherent public narrative to a company operating in four very different industries at once (food, mining, transport, robotics).
The mandate is broad: set the strategy for how Atoms shows up across traditional and new media. You will build and run all the external media– podcast & interview opportunities, content creator partnerships, content that will drive business and the talent brand forward. You will build a network of vertical-embedded agencies and operators that make that coverage happen; and make the calls on sequencing and tier as the company moves out of a long stretch of near-total media stealth. You will operate as a direct advisor to Atoms leadership on when and how each vertical's moments become public.
The right person has built a media and comms function from zero at a high-growth, product-and-regulator-adjacent company, reported directly to leadership, and turned a multi-faceted business into one coherent public narrative.
Own the company-wide moment calendar, sequencing partnership announcements, fundraises, key hires, and first-site or product launches so they compound into a coherent story rather than compete with each other for attention.
Build and run the vertical media network, recruiting and managing boutique agencies and individual operators embedded in each industry's press ecosystem, in place of a single centralized firm covering all four.
Lead new-media strategy for Atoms leadership, identifying and securing placements with the top-tier and niche podcasts/shows/events most relevant to each vertical's audience.
Run a top tier content creation team that will be responsible for producing high quality media.
Set channel and tier strategy, operating the existing architecture — newsroom as system of record, blog/Perspectives for thesis-level narrative, company LinkedIn for amplification.
Drive customer-forward storytelling, shifting the default from Atoms talking about its customers to structuring press moments where customers speak directly about their own growth — surfacing CloudKitchens, Picnic, or other Atoms companies.
Advise leadership directly on the timing, framing, and risk of every major public moment across a business where the wrong call carries real regulatory and partnership consequences.
What we are looking for
10+ years in media and communications, including direct experience building a content & media function from zero at a high-growth company in a regulated or partnership-dependent industry.
Qualification
Reported directly to leadership
Required
Built a comms function from zero at a high-growth, product-and-regulator-adjacent company
Reported directly to leadership
Turned a multi-faceted business into one coherent public narrative
