Life360 The Director, Marketing Planning and Operations at Life360 builds planning and budget infrastructure to support marketing growth. This role ensures alignment across the organization and creates workflows for consistent marketing execution.
Responsibilities
Drives end-to-end strategy and process across the marketing organization, ensuring alignment between business priorities and how marketing supports them.
Own and drive long-range, annual, and quarterly planning—defining strategic pillars, establishing cross-team timelines, and collaborating with global marketing leadership to scale, adapt, and align marketing execution across international markets.
Facilitate brainstorm sessions for planning with clear structure, driving discussion, decisions, and next steps.
Produce and manage key marketing deliverables and executive templates, including QBR presentations (in collaboration with marketing leads), weekly status updates, monthly company newsletters, and Board of Directors materials.
Serve as a strategic thought partner to the CMO and marketing leads.
Operating Rhythms
Ensure effective, cohesive operations across every team in the marketing organization.
Partner across all marketing functions—including Creative, Lifecycle, PMM, Paid Ads, and Integrated Marketing—to evaluate team operations, bridge cross-functional gaps, and establish unified workflows, templates, and processes that optimize execution and drive integrated performance.
Ensure every team understands how they collaborate and connect across the broader organization, identifying and building the cross-functional workflows to support this.
Own the communication and rollout of new workflows and operating practices across the marketing org.
Support the marketing organization through agency selection, management, and procurement.
Identify, recommend, and implement workflow tools that improve efficiency across individual teams and the organization as a whole.
Qualification
Financial acumenProactive and collaborative mindset
Required
10+ years of experience in Marketing Planning, Marketing Operations, or Strategy & Operations roles.
Exceptional written and verbal communication skills, with a proven ability to draft clear, concise, and impactful executive communications.
Stellar project management expertise with a strong track record of consistently meeting or exceeding project deadlines.
Deep business acumen and curiosity for problem-solving, understanding business drivers, and engaging directly with the product.
Financial acumen, including hands-on experience managing complex budgets within matrixed or multidivisional organizations.
Proactive and collaborative mindset, with a history of building strong cross-functional partnerships across all organizational levels.
Subscription business model experience preferred.
International experience working across global teams is a plus.
Bachelor’s degree or equivalent practical experience.
