Customer Marketing

Design and run lifecycle campaigns that drive product and feature awareness among the existing customer base

Build and execute adoption campaigns in partnership with Product and Customer Success that move customers from awareness to active usage of new and underutilized features

Produce a steady cadence of compelling customer stories across formats: written case studies, video, slide-ready summaries, and co-branded content

Build and manage a customer reference and advocacy program — identifying, recruiting, and nurturing customer advocates without burning them out

Identify and develop upsell-ready customer segments — working with Product Marketing, CS and Sales to create marketing programs that convert engaged, high-adoption customers into expansion pipeline for additional products

Analyst Relations

Own management of the AR program: help design annual strategy, briefing preparation, inquiry management, evaluation cycles, and ongoing analyst engagement

Manage our presence in major analyst evaluations (Magic Quadrant, Forrester Wave, IDC MarketScape, etc) — from submission strategy through final publication

Lead briefing preparation: working across product, product marketing, and leadership to build crisp, evidence-backed narratives and prep executive spokespeople

Maintain an AR intelligence function — tracking analyst sentiment, surfacing relevant research, and feeding competitive and market insights back to product and go-to-market teams

Help maintain genuine relationships with tier-1 and tier-2 analysts, understanding what each analyst cares about and tailoring our engagement accordingly

Customer Marketing & Analyst Relations

Responsibilities

Qualification

Required

Preferred

Company

Constructor

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