Gigs GTM Associate at Gigs drives top-of-funnel growth by identifying, qualifying, and developing pipeline across markets. The role involves becoming a product expert, managing inbound and outbound leads, and integrating AI tools into workflows.
Responsibilities
GTM Associates at Gigs are the engine of top-of-funnel growth - and the starting point for a career in commercial leadership. You'll work closely with GTM Leads to identify, qualify, and develop pipeline across Gigs' markets.
This isn't a role where you execute a handed-to-you playbook. You'll help build it and the best people here grow fast because of it. Our GTM org is lean by design. You'll have real visibility with GTM leadership from day one, and the commercial decisions you make will matter.
You'll become a product expert. You'll develop deep knowledge of the Gigs platform and our competitor landscape - understanding not just what we offer, but why it matters to each buyer and how we win.
You'll own both inbound and outbound. You'll manage inbound leads using clear qualifying criteria and prospect into new accounts with strategic, thoughtful outreach to upmarket buyers. Quality of engagement matters as much as volume.
You'll bring AI into how you work, naturally. You research accounts, prepare for meetings, and iterate on outreach using AI tools as a core part of your workflow. You share what works and help raise the bar for how the whole team operates.
You'll partner with marketing to drive pipeline. You'll work closely with the marketing team to manage outbound campaigns, increase lead volume, and make sure commercial follow-through is tight when campaigns land.
You'll prepare every conversation to a high standard. Before any meeting, you know the company, the buyer, and the angle. You develop the instincts to match research to relevance - and you use every tool available to get there faster.
You'll keep the CRM your source of truth. You'll maintain accurate, up-to-date records in HubSpot so that the whole team can act on clean data. Good hygiene isn't admin - it's how the machine runs.
You'll provide deal support and develop judgment alongside experienced operators. You'll shadow deal calls, run discovery meetings, and progressively take on more ownership as your skills develop.
You'll contribute to strategic projects across the US GTM org. Pipeline is your anchor, but this role is deliberately broader. You'll flex into market mapping, go-to-market experiments, and commercial analysis as the US team scales — and take real ownership when you do.
You'll help build the playbook, not just run it. The US GTM motion is still being shaped. You'll document what works, flag what doesn't, and bring structure to how the team targets and prioritises. The people who grow fastest here treat that as a competitive advantage, not admin.
