Strategic Partner Marketing Plans

Own the development, execution, and optimization of annual and quarterly marketing plans for assigned strategic partners across North America.

Partner with Channel Account Managers and partner stakeholders to align joint marketing priorities with revenue goals, growth opportunities, customer segments, and go-to-market strategies.

Build tailored, integrated marketing plans that may include digital campaigns, content, webinars, enablement, account-based tactics, customer advocacy, and selective events.

Develop strong relationships with partner marketing contacts and serve as their primary marketing point of contact.

Integrated Campaign Development and Execution

Translate global campaigns, messaging, and content into relevant co-marketing initiatives for strategic partners and their target audiences.

Coordinate campaign development and execution across paid, owned, earned, and partner-led channels.

Collaborate with internal teams and external agencies to deliver campaign assets, content, communications, and partner enablement materials on time and on brand.

Support partner recruitment, cross-sell, upsell, and customer acquisition objectives through targeted marketing strategies.

Sales and Partner Alignment

Work closely with Channel Sales to understand partner business needs, identify marketing opportunities, and maintain alignment on priorities and expected outcomes.

Field Marketing Manager, North America

Responsibilities

Company

Watchguard

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