Avoca Growth Lead, Performance at Avoca builds and scales paid acquisition channels and demand generation engines. Owns paid social and search strategy, execution, and optimization to drive qualified pipeline.
Responsibilities
We’re hiring a Growth Lead, Performance to build and scale the acquisition engine that powers Avoca’s next stage of growth.
Your initial focus will be building and scaling our paid acquisition channels, starting with paid social and paid search, into meaningful sources of qualified pipeline. You’ll own these channels end to end: from strategy and execution to creative testing, conversion, measurement, and optimization.
But your mandate won’t stop at paid acquisition. We’re looking for a growth builder with broad demand generation instincts who can identify new opportunities, build channels from scratch, and turn what works into repeatable engines. You’re equally comfortable setting strategy and getting into the details of a campaign, creative concept, landing page, or experiment.
The scope is wide and the whitespace is real. We’re looking for a smart, high-agency person who builds their own leverage. You’ll report directly to the Head of Growth and work on the company’s highest-priority channels and growth bets.
Build and scale paid social and paid search into major revenue drivers for our business
Own paid acquisition end to end, including strategy, execution, budget allocation, creative testing, conversion, measurement, and optimization
Build a high-velocity experimentation engine across audiences, messaging, creative, offers, and landing pages
Translate customer insights and performance data into campaigns that resonate with home services operators and drive qualified pipeline
Set performance targets and allocate investment based on pipeline, CAC, channel efficiency, and revenue
Partner closely with Sales, RevOps, Product Marketing to ensure a tight feedback loop on ICPs, lead quality, SLAs and pipeline handoff process
Use AI and automation to increase the speed and quality of campaign development, analysis, and experimentation
Identify, test, and scale growth channels beyond paid acquisition, turning the most promising opportunities into repeatable growth engines
Qualification
You move quicklyYou’re curious
Required
You’re a builder who wants to own both the work and the outcome, from setting the strategy to launching and optimizing the campaign
You think in terms of qualified pipeline, CAC, and revenue while caring deeply about the details that drive them
You combine analytical rigor with strong creative judgment and understand that the message and offer matter as much as the media plan
You move quickly, run disciplined experiments, and make clear decisions even when the data is imperfect
You create clarity in ambiguous situations and don’t need an established playbook, a large team, or perfect information to make progress
You’re curious, resourceful, and willing to roll up your sleeves — no task is too small when it helps move the company forward
You want to work in person in NYC with an ambitious team that moves quickly and holds a high bar
Preferred
Experience marketing to mid-market buyers in a high-velocity sales motion
Experience in vertical SaaS or home services
A track record of building new growth channels from zero and scaling into meaningful sources of pipeline
