Subscription, Registration & Paywall Optimization

Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products.

Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion.

Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance.

Establish conversion benchmarks, reporting, and scalable optimization processes across the business.

Conversion Optimization & First-Party Data

Design and execute experiments across landing pages, lead generation, and first-party data capture to improve acquisition and conversion.

Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization.

Build and maintain a prioritized experimentation roadmap, using data and testing to drive continuous improvement.

Search, AI & Onsite Experiences

Optimize conversion experiences for SEO, GEO, and AI-driven traffic, partnering with Analytics to measure performance and identify new opportunities.

Own onsite audience segmentation and personalization in Segment, ensuring a seamless customer journey across web and email.

Senior Manager, Experience Optimization

Responsibilities