Own Positioning, Messaging, and Enablement

Own product naming, positioning, messaging, and enablement across all surfaces, for every product area and at the company level, so sellers, customers, and the market repeat our language back to us.

Integrate Product Marketing into the Product Lifecycle

Integrate product marketing into the product development lifecycle at the optimal points, so market and customer insight shapes what we build and how we launch it.

Develop the product marketing processes and frameworks the company runs on: positioning alignment, launch planning, messaging standardization, and other key processes.

Own Content, Thought Leadership, and Product Storytelling

Own Moloco's content and thought leadership strategy and execution, including content partnerships, data reports, case studies, the external product roadmap, and educational content.

Develop a model for product storytelling, product launches, technical blog posts, and external product updates; delivered across multiple channels, including social media.

Own and evolve the Moloco website as the front door to our positioning and products.

Partner with GTM and Product Teams

Partner with GTM and product teams on market analysis, competitive analysis, and voice-of-customer insights.

Manage segment-based product marketing for key customer and geographic audiences.

VP, Product Marketing

Responsibilities

Benefits

Company

Moloco

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