Cssmerge Market Manager at Picnic responsible for driving growth by closing new accounts and expanding existing ones in the city. Acts as the field intelligence layer to inform central teams about market realities and opportunities.
Responsibilities
Picnic has central teams that handle restaurant partnerships and account management at scale. The City Growth Lead exists to bridge those central teams and the street reality of your city — and to own growth.
This is not a pure sales role, but growth is the job. You will close new accounts when warm leads come your way (with SDR support on prospecting), prospect your own leads when SDR support is limited, drive expansion within existing customers, visit locations to increase order volume, and run local marketing events that put Picnic on the map. You are expected to bring in new logos and grow the ones we already have — whichever path creates more Picnic growth in your city on any given week.
On top of that, you are the field intelligence layer that makes our central teams smarter. You know which buildings are worth targeting, what the pickup experience actually feels like at noon in a 40-story tower, and what cuisines will or will not work given the office types in your market. You are the reason we make better decisions from HQ.
New Business and Close Wins
SDRs support initial prospecting outreach. Your job is to take warm leads and get them to yes.
Map and prioritize office opportunities across your city, tracking building types, employee count, density, and decision maker access
Own deals from first meeting through close and beyond: discovery, pitch, proposal, signature, and beyond to onboarding, ensuring a great first picnic lunch.
Work with SDRs on territory prioritization and help shape outreach targeting based on your on-the-ground knowledge of the market
Run a consultative sales process: understand what each company needs and show them how Picnic fits
Account Expansion (in Partnership with the National Accounts Team)
The National Accounts team owns day-to-day customer relationships, support tickets, and issue resolution. Your role is to drive growth on top of that foundation.
Visit existing Picnic locations to understand the on-the-ground experience: what is working, what is not, and what would make employees order more
Qualification
2 or more years in a growthBachelor’s from a top universityStrong communicatorHighly organizedComfortable with dataVery socialMotivated by growth outcomesEntrepreneurialExperience at an early-stage startupBackground in food
Required
2 or more years in a growth, sales, business development, partnerships, or account expansion role
Bachelor’s from a top university
Proven ability to run a deal from first meeting through close — you are comfortable owning the full sales motion
Demonstrable experience building and maintaining professional relationships
Strong communicator, comfortable with executives, building managers, office admins, and community leaders alike
Highly organized: able to juggle a live pipeline, field visits, marketing activations, and outreach at the same time
Comfortable with data: Google Sheets, dashboards, and basic funnel metrics should not slow you down
Self-starter who does not wait to be told what to do
Very social, outgoing, and genuinely energized by meeting new people
Motivated by growth outcomes: you like owning a number and hitting it
Entrepreneurial: you take bold bets and move fast
Naturally curious and opportunity-oriented: you see angles others miss
Preferred
Experience at an early-stage startup
Background in food, hospitality, real estate, or local community ecosystems
Experience working alongside or managing SDRs
Event planning or grassroots marketing experience
Familiarity with CRM tools or operations platforms
