Growth Marketing Manager

Required

• 5+ years of B2B growth, demand generation, or performance marketing experience, with direct ownership of quantitative goals such as conversion rate, MQL, or pipeline targets, including time operating at a senior level as the owner of a growth function or major program
• Proven CRO track record: you've measurably improved website or landing page conversion rates and can walk through the tests that got you there
• Hands-on experimentation experience, including hypothesis design, A/B and multivariate testing, statistical significance, and turning learnings into scaled wins
• Experience launching or scaling at least one channel beyond email and paid media, such as webinars, podcasts, direct mail, or events, and measuring its pipeline contribution
• Working knowledge of outbound and sales development motions, and experience with sales automation or AI-driven outreach tools (e.g., Apollo, Outreach, Clay, or AI SDR platforms), including how to measure meetings and pipeline from them
• Strong hands-on HubSpot skills across email, workflows, forms, landing pages, and reporting; WordPress proficiency for page builds
• Analytical fluency: comfortable in GA4 and HubSpot reporting, and able to pull and interpret your own data
• Senior and hands-on: you set the strategy and ship pages, emails, and programs yourself
• Proactive growth driver: a track record of building a growth plan, getting buy-in, and driving it to results, ideally as a close partner to a marketing leader
• Strong cross-functional influence with Sales, RevOps, and Content, including aligning senior stakeholders on priorities and leading shared programs
• Excellent written communication: you can write or sharply edit page copy, offers, and emails in a brand voice
• High ownership orientation: you notice when something is broken and fix it quickly