Responsibilities

Own day-to-day App Store Optimization (ASO) execution across the iOS App Store and Google Play, including keyword research, metadata, and listing optimizations.
Monitor app store rankings, category performance, and keyword rank tracking using tools such as Sensor Tower, Mobile Action, AppTweak, or AppFollow.
Partner with Creative Services to test and refine app screenshots, preview videos, IAE, and store listing copy through structured A/B testing (e.g., Google Play Console Experiments, Apple Product Page Optimization).
Track and analyze the acquisition-to-retention user journey (install → activation → engagement → subscription conversion → upgrade), surfacing insights and flagging drop-off points for the teams to investigate further.
Support search and discovery performance across owned channels, including organic search visibility and in-app discovery pathways for Premium+ features.
Build and maintain recurring reporting dashboards on ASO, campaign, and subscription funnel performance for marketing leadership and cross-functional stakeholders.
Collaborate with Product and Development to align organic app store presence and discovery experiences with the product roadmap and release cycles.
Collaborate with Marketing team members to align ASO activities with other seasonal and scheduled promotional activities in support of subscription growth.
Partner with the Analytics team on data requests and validation, serving as marketing’s day-to-day analytical point of contact.
Support campaign performance analysis for major marketing initiatives (e.g., seasonal and acquisition campaigns), identifying trends across App Store visits, redemptions, conversion, and install-campaign metrics (e.g., CPI, CPO) where relevant.
Quantify and report the organic lift driven by ASO relative to cross-functional efforts, helping distinguish organic vs. paid contribution to installs and conversion when relevant.
Monitor competitor app store presence, ratings, and reviews (e.g., using SimilarWeb), flagging trends and opportunities for the broader team.

Qualification

Bachelor’s degree in MarketingHighly collaborativeExperience at an app-centricAbout AccuWeatherAccuWeather

Required

Bachelor’s degree in Marketing, Business, Analytics, or a related field.
2–4 years of experience in growth marketing, subscription marketing, app marketing (ideally including hands-on ASO work), or marketing analytics.
Working knowledge of App Store Connect and Google Play Console, and familiarity with ASO tools (e.g., Sensor Tower, Mobile Action, AppTweak, AppFollow, App Annie).
Comfort working with mobile app and subscription funnel metrics (installs, conversions/upgrades, DAU/MAU, churn, ARPU).
Working appreciation and application of brand guidelines into marketing communications.
Proficiency with Excel/Sheets and data visualization tools (e.g., Tableau, Looker, Data Studio).
Strong analytical and communication skills, with the ability to translate performance data into clear, actionable recommendations for non-technical stakeholders.
Highly collaborative, with experience working across Marketing, Product, Development, and Analytics teams.
Comfortable managing multiple ongoing workstreams and reporting cadences.

Preferred

Experience at an app-centric, media or weather company, agency, or with subscription-based mobile products.
Familiarity with the iOS and Google Play subscription and in-app purchase ecosystems.
Exposure to in-app engagement/messaging platforms (e.g., Airship, Braze, or similar CDP/ESP tools).
Exposure to and integration of Claude into productivity enhancements.
Familiarity with Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust is a plus.
About AccuWeather
AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.
Billions of people around the world rely on AccuWeather’s proven Superior AccuracyTM across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.

Marketing Analyst, Subscription Growth at Accuweather · LumiJobs

Marketing Analyst, Subscription Growth

Responsibilities

Qualification

Required

Preferred

Company

Accuweather

More roles at Accuweather