Go-to-Market & Industry Marketing Manager

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senior

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Accuweather Go-to-Market & Industry Marketing Manager supporting execution of AccuWeather's go-to-market strategy across priority industries. Develops industry messaging, sales enablement materials, campaigns, and conducts market research.

Responsibilities

Industry Go-to-Market Execution
Support execution of go-to-market programs across priority industries, including Retail, Manufacturing, Transportation & Logistics, Energy, Insurance, Healthcare, and other strategic growth markets.
Develop and maintain industry messaging, value propositions, customer stories, and sales collateral.
Create and maintain industry landing pages, webinars, campaigns, nurture programs, and supporting marketing assets.
Support industry-specific product launches and commercialization initiatives.
Customer & Market Intelligence
Conduct customer interviews, market research, and competitive analysis to support go-to-market planning.
Monitor industry trends, emerging customer needs, buying center evolution, and competitive positioning.
Translate market insights into messaging, campaign recommendations, and customer-facing content.
Maintain industry personas, use cases, and supporting documentation.
Sales Enablement
Develop sales plays, battle cards, presentations, customer proof points, and enablement materials.

Qualification

Bachelor's degree in MarketingExcellent written communicationExperience supporting webinarsAbout AccuWeatherAccuWeather

Required

Bachelor's degree in Marketing, Business, Communications, or related field.
4–7 years of experience in B2B Marketing, Industry Marketing, Product Marketing, Sales Enablement, or Go-to-Market roles.
Experience developing customer-facing marketing content and sales enablement materials.
Strong understanding of enterprise buying processes and customer journeys.
Excellent written communication, presentation, and storytelling skills.
Experience managing multiple cross-functional projects simultaneously.
Strong analytical skills with the ability to translate customer and market insights into actionable marketing programs.

Preferred

Experience supporting enterprise software, SaaS, APIs, data, AI, or technology solutions.
Experience working with CRM and marketing automation platforms such as HubSpot.
Familiarity with AI-powered productivity and content development tools.
Experience supporting webinars, conferences, customer advisory boards, or executive events.
Experience working with vertical marketing programs and enterprise sales organizations.
About AccuWeather
AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.
Billions of people around the world rely on AccuWeather’s proven Superior AccuracyTM across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.

Company

Accuweather

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Source: greenhouse

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Remote-friendly

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