Zello Growth Marketing Manager at Zello owns enterprise demand generation strategy and execution to build pipeline and sales opportunities. The role involves running account-based campaigns and optimizing lead scoring and routing.
Responsibilities
Own enterprise demand generation end to end — the strategy, the execution, and the pipeline number it produces.
Build the target account list with sales leadership, then run the account-based campaigns that penetrate it.
Design lead scoring and routing in HubSpot, then revise it based on what actually converts.
Translate Zello’s positioning into integrated campaigns across paid media, the website, lifecycle email, and events.
Partner with account executives on pipeline quality — sit in pipeline reviews, follow the handoff, fix what breaks.
Direct paid media and lifecycle execution through contractors, agencies, and shared design and RevOps resources.
Report performance monthly: spend, cost per opportunity, and pipeline contribution by program.
Pick up selected existing marketing programs during the transition — final scope confirmed with the hiring manager.
Qualification
You build the measurement yourselfYou work hands-on in HubSpotThis role is notA management roleA brand or content marketing roleA pure paid media roleA self-serve or product-led growth seatWe hire for potential
Required
You’ve owned a pipeline number rather than a lead number, and you can walk through exactly how you moved it.
You’ve built a demand generation program from target definition through to sales-accepted opportunity — not just executed campaigns someone else scoped.
You’ve run account-based campaigns against a named list and can show the engagement and meetings that came out of them.
You cut programs that aren’t producing and say so early, instead of defending the spend.
You build the measurement yourself, present the number, and hold up under questioning from revenue leadership.
You work hands-on in HubSpot, or a comparable marketing automation platform, building workflows, scoring, and reporting without waiting for support.
This role is not
A management role. This is an individual contributor seat first, with the opportunity to build a team as the engine proves out.
A brand or content marketing role. The story matters here, but the job is measured in pipeline.
A pure paid media role. You will direct paid media, not spend your week inside ad platforms.
A self-serve or product-led growth seat. The mission is enterprise pipeline.
We hire for potential, passion for our mission, and a knack for solving difficult problems over checking every qualification box. We have competitive pay, equity with significant upside, and intentionally design our benefits to encourage healthy and well-balanced employees, flexible schedules and time off. We even offer a sabbatical after every five years of service so you’re able to pursue and enjoy what matters most to you. And of course, we wouldn’t be a technology company without a ping-pong table and free snacks in our break room. Join us!
