Senior Demand Generation Manager

San Francisco, Californiafull timeOn Site

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senior

$150k–$180k

H1B: yes

Postman Senior Demand Generation Manager at Postman responsible for driving pipeline growth through content-led digital demand generation programs. Owns strategy and execution of digital content programs targeting developer and enterprise buyer audiences to support pipeline and revenue goals.

Responsibilities

Postman is looking for a Senior Demand Generation Manager to drive pipeline growth through high-impact digital demand generation programs anchored in content-led engagement for Fern.
This role sits within Revenue Marketing and is focused on turning content and digital channels into a reliable, scalable pipeline engine — connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how Postman attracts, engages, and converts high-intent audiences through compelling content experiences across the digital landscape, ensuring every program moves deals forward.
We're looking for someone who thinks in terms of pipeline and revenue, not just pageviews or content output — and knows how to build content-driven digital programs that compound over time and scale with the business.
Demand Generation Strategy & Pipeline Execution
Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions.
Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact — not content volume or vanity metrics.
Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches.
Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics.
Content Strategy & Execution
Own the strategy and execution of digital content programs designed to drive pipeline, including:
Long-form and thought leadership content targeting developer and enterprise buyer audiences
Campaign-specific content assets that support awareness, consideration, and deal acceleration

Qualification

7+ years in digital marketingStrong background in content strategySkills & ApproachThinks in terms of pipelineData-drivenAble to manage complexity

Required

7+ years in digital marketing, content marketing, or demand generation in B2B SaaS.
Proven track record of driving pipeline and revenue through content-led digital programs — not just traffic or engagement metrics.
Experience operating across both PLG and SLG go-to-market models.
Strong background in content strategy, campaign execution, and marketing automation platforms.
Track record of building and optimizing integrated content programs in close partnership with sales.
Skills & Approach
Thinks in terms of pipeline, accounts, and revenue
Strong understanding of how content drives full-funnel engagement and contributes to pipeline at every stage.
Comfortable operating across strategy and hands-on execution — can set the vision and run the programs.
Data-driven, with a sharp instinct for what content to build, where to distribute it, and how to optimize for results.
Able to manage complexity, prioritize ruthlessly, and execute with speed and focus.
The reasonably estimated base salary for this role ranges from $150,000 to $180,000 plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.

Benefits

Medical
Vision
PTO
Equity/RSU
Wellness
Flexible Work

Company

Postman

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