We are looking for a Senior Manager, Digital Marketing to serve as a Paid Search subject matter expert and lead stakeholder across our digital marketing channels. In close collaboration with the Director, Demand Generation, you will own strategy, budget, and performance for Paid Search while providing strategic oversight of PPL, Paid Social, and Programmatic.

This role manages a team, including an individual contributor-level Manager and Specialist, and requires the ability to go deep on Paid Search execution while driving strategy across adjacent channels through your direct reports. This is a leadership role for someone who has run Paid Search at scale and is ready to set channel strategy and support execution for a broader team.

Your Area of Focus

Own strategy, budget, and performance for Paid Search, including bid strategy, account structure, and platform optimization

Direct strategy and set performance standards for PPL, Paid Social, and Programmatic, executed by direct reports

Set QA standards and escalation paths for core campaign set-ups; delegating hands-on execution to your team

Own in-depth reporting for campaign success across all owned channels and communicate wins/optimization opportunities to senior leaders

Manage the collective digital marketing budget and allocate resources across channels and team members to hit business goals

Manage and develop a team of marketers, providing coaching, feedback, and career growth support

Partner with the Director, Demand Generation to establish program KPIs and performance metrics

Analyze market trends, customer insights, and competitive landscape to identify growth opportunities

Manage relationships with external partners, agencies, and vendors

Senior Digital Marketing Manager

Responsibilities

Qualification

Required

Benefits

Company

Tebra

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