Twilio Partner Marketing Manager at Twilio builds and executes co-marketing campaigns to scale the partner ecosystem and drive pipeline growth. The role includes full-funnel campaign development and partner communications.
Responsibilities
Co-Marketing & Campaign Development
Full-Funnel Campaign Development: Work collaboratively to create campaigns that touch all stages of the buyer’s journey, from awareness to conversion, including joint webinars, customer events, co-created content, etc..
Email Nurture Programs: Design, build, and optimize post-event and post-campaign email nurture programs to execute a comprehensive, multi-touch engagement strategy.
Customer Success Stories: Co-author customer success stories featuring strategic partners for both external marketing promotion and internal sales enablement.
Tri-Party Plays: Support the development of bundled technology playbooks and build robust, market-ready use cases.
Partner Comms Support
Joint PR and Thought Leadership: Help define and implement joint PR, whitepapers, and thought leadership pieces to elevate our shared brand presence.
Own and manage the Twilio Partner Social Media Strategy in alignment with Twilio Corporate plans
Partner Campaign & Program Coordination and Management
Partner-Led Events: Support the execution of partner-hosted campaigns: webinars, regional field events with partners, and customer workshops, including content alignment.
Industry Conference Program Support: Assist in coordinating our co-presence with partners at major industry trade shows, managing joint booth presence, logistics, and ancillary partner networking events with customers.
Qualification
ExperienceMarketing FundamentalsTool StackBudgeting SkillsProject ManagementCommunicationThis role will be remote
Required
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
Experience: 4–6+ years of experience in Partner Marketing, Channel Marketing, or B2B Demand Generation within the B2B tech/SaaS space.
Marketing Fundamentals: Solid understanding of multi-channel demand generation, event execution, and content marketing.
Tool Stack: Hands-on experience with Salesforce (SFDC) and marketing automation platforms (e.g., HubSpot, Marketo) is highly preferred.
Budgeting Skills: Experience managing or assisting with MDF (Market Development Funds) and budget tracking.
Project Management: Exceptional organizational skills with a proven ability to juggle multiple campaigns, events, and partner deadlines simultaneously.
Communication: Strong written and verbal communication skills, with the ability to confidently collaborate with external partner stakeholders.
This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
