Aisle Head of Marketing responsible for global marketing strategy and building a go-to-market engine at Aisle. Own brand authority, product positioning, and lead generation to scale the company.
Responsibilities
Strategic Leadership: Define, execute, and own the global marketing roadmap, aligning brand identity, demand generation, and product marketing with company revenue targets.
Team Management & Mentorship: Lead, mentor, and scale our cross-functional marketing and operations team, directly managing roles across Graphic Design, RevOps, Content, and PR specialists.
Revenue & Pipeline Generation: Own the marketing funnel from end to end. Orchestrate scalable inbound engines and sophisticated Account-Based Marketing (ABM) campaigns to generate high-intent enterprise pipeline for Sales.
Marketing Infrastructure & RevOps: Partner with your RevOps specialist to oversee our marketing tech stack (CRM, automation, intent data platforms). Establish robust attribution models and dashboards to measure marketing ROI ruthlessly.
Product Marketing Collaboration: Work hand-in-hand with our product and engineering teams to turn technical breakthroughs, threat intelligence, and product capabilities into compelling customer-facing materials.
Budget & Agency Management: Own and allocate the global marketing budget across channels, tools, events, and external agency partners to ensure optimal CAC/LTV efficiency.
Qualification
Proven B2B LeadershipCybersecurity/Technical Persona DNAExperienced People ManagerFull-Funnel ExpertiseData-Driven & Commercially MindedEarly-Stage Agility
Required
Proven B2B Leadership: 5+ years of marketing experience within B2B SaaS, enterprise software, or cybersecurity, with at least 3+ years in a dedicated people-management or leadership role.
Cybersecurity/Technical Persona DNA: You deeply understand the unique mindset, pain points, and watering holes of security leaders (CISOs, SecOps, CTOs). You know how to build a high-trust narrative for a skeptical audience.
Experienced People Manager: A track record of successfully managing diverse, specialized teams (creative, operational, and technical) and getting the absolute best out of individual contributors.
Full-Funnel Expertise: You are equally comfortable reviewing a PR crisis strategy, evaluating a website re-design, or diving into pipeline velocity metrics with the sales leadership.
Data-Driven & Commercially Minded: You treat marketing as a science. You are deeply proficient in modern B2B growth infrastructure and tie your team's success directly to sales pipeline metrics and revenue.
Early-Stage Agility: While you possess the strategic capacity of an enterprise leader, you maintain the "scrappiness" required to build, iterate, and execute alongside your team in a fast-paced, post-stealth startup environment.
Preferred
Experience working alongside a highly visible founding team or managing high-profile PR launches.
Background in open-source software (OSS) marketing or developer-led community growth.
Deep foundational understanding of AI/Machine Learning concepts or vulnerability management.
