Marketing Manager, New Channels Strategy at Doordashusa · LumiJobs

Responsibilities

The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to lead DoorDash’s new channels strategy — identifying, testing, and scaling new marketing channels to drive incremental new customer and MAU (monthly active users) growth efficiently. This role will report into the MAU Marketing lead, and will own end-to-end strategy — from ideation and testing through to scaled execution and measurement — across a portfolio of new channel bets that support our broader new customer acquisition goals. This includes DoorDash’s Influencer & Affiliate program (creator recruitment, commission structure, content strategy, and measurement) as one flagship bet in that portfolio, alongside a handful of additional new channel tests. It’s an awesome blend of working on 0 to 1 nascent bets and driving impact at scale while overseeing a substantial marketing budget.
You’re excited about this opportunity because you will...
Own the strategy and roadmap for DoorDash’s portfolio of new channel bets — identifying, testing, and scaling channels (including Influencer & Affiliate) that drive incremental New Cx and MAU growth
Lead the build-out of DoorDash’s Influencer & Affiliate program as a flagship bet in that portfolio — from creator recruitment and onboarding to commission structure and content strategy — modeled after category leaders like Amazon
Partner closely with Eng, MarTech, and Analytics to build durable measurement and attribution infrastructure (deeplinking, tracking, incrementality) across new channel bets
Design and evolve incentive and budget structures that balance DoorDash’s efficiency goals with the dynamics of each channel (e.g., influencer earning potential)
Set content and channel strategy across verticals (Rx, New Verticals, DashPass) and seasonal moments to drive GOV, New Cx, and brand awareness
Act as the “glue” across the marketing org, aligning new channel plans with priorities from Product, Engineering, Analytics, and Finance
Communicate with cross-functional partners and senior leadership on program performance, risks, and roadmap progress across the full channel portfolio
We’re excited about you because you have...
Bachelor’s degree or higher; MBA a plus
5+ years of experience in performance, growth, or lifecycle marketing, with a track record of identifying, testing, and scaling new marketing channels from 0 to 1 (e.g., affiliate/influencer, SMS, or other emerging channels)

Marketing Manager, New Channels Strategy

Responsibilities

Benefits

Company

Doordashusa

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