Zocdoc Principal UX Researcher at Zocdoc responsible for owning research strategy for core user groups and shaping product strategy. This role uses mixed-methods research to understand user needs and drive business objectives.
Responsibilities
Healthcare is complicated: people are anxious about their health, insurance coverage is obscure, and there’s uncertainty in finding the right type of care. Meanwhile, providers face thin margins, growing competition, and operational workflows that drown their staff in administrative burden. As a Principal UX Researcher, you'll immerse yourself deeply in understanding these problems, and own the research strategy for one of Zocdoc's two core user groups: the patients searching for care, or the practices delivering it.
You'll report to the Director of Research and partner with Product, Design, Brand, Marketing, and Data Science leadership to proactively shape product strategy. You'll set the bar for high quality strategic quantitative and qualitative research that cuts across product teams and shapes the product roadmap. You'll identify unanswered research questions and unvalidated assumptions across the company, develop a clear POV on user needs, and use research insights to drive business objectives.
Your work will span three connected areas:
Define who we're building for, and what they're trying to get done. You'll use a mixed-methods toolset to map the jobs, needs, and mindsets of our users, helping product, marketing, and sales teams see which needs matter most and how they differ meaningfully across groups.
Shape high-ambiguity problem spaces with qualitative and quantitative evidence. You'll lead research for zero-to-one opportunities where there's little precedent and limited data. You'll help teams define the problem, test the assumptions underneath a proposed solution, evaluate concepts at scale, and decide what is worth building before a roadmap hardens around an answer.
Measure the user experience. Help product teams understand how well our products actually meet user needs. That means partnering with Data Science to define user-centered metrics, then standing up survey programs and tracking that make them measurable over time.
You’ll enjoy this role if you are...
Personally motivated by being a positive change agent in the world and want to dive into solving complex social problems
Energized by working across qual and quant
Experienced working on cross-functional learning agendas with marketing and data science teams
Driven to make the case for human-centred constructs in a data-driven organization
Comfortable with full research domain ownership for your product space
