Senior Brand Designer at Creditgenie · LumiJobs

Responsibilities

Evolve Visual Identity & Design Systems: Actively contribute to, influence, and evolve our visual frameworks and brand design systems. Shape the long-term visual direction for Credit Genie and our new initiatives.
Build & Launch New Brand Touch points: Help define, build, and market the visual identity for a net-new product, driving GTM creative strategy to introduce a brand-new experience to the market.
Lead GTM & Integrated Campaign Creative: Drive creative execution from concept through launch for major product releases, multi-channel campaigns, paid performance ads, and brand initiatives—partnering with internal stakeholders and agency partners to scale output.
Own Lifecycle & Performance Creative: Design end-to-end CRM and growth assets (email, push, in-app messaging, social, and display) across Credit Genie and our upcoming product lines.
Run Data-Informed Experiments: Partner with channel owners (Paid, Social, Lifecycle) on structured A/B testing for creative and messaging, using performance insights to continuously refine visual craft and conversion.
Build Production Systems & Templates: Construct reusable campaign kits, modular design templates, and workflow systems to accelerate production speed without sacrificing brand quality. Explore AI-assisted design tools to speed up conceptualizing and variation.
Scale Web & Marketing Surfaces: Design, test, and optimize high-converting landing pages, marketing web properties, and acquisition funnels.
Brand Stewardship & Product Alignment: Maintain and expand distinct visual frameworks for Credit Genie and our upcoming product, ensuring cohesive yet differentiated identities as marketing scales. Partner with the broader Brand and Product designers on core app surfaces and design system maintenance, ensuring brand continuity from marketing touch points into the product.
What You'll Bring
6-8 years of brand design experience, with a portfolio demonstrating independent ownership of a lifecycle, social, or campaign program, as well as contributions to core visual identities and design systems.
Exceptional collaboration skills and a "strong team player" mindset, comfortable building trust and working seamlessly with senior stakeholders across marketing, product, and design.
Hands-on experience or strong enthusiasm for helping build, launch, and market a new brand or product from scratch.

Senior Brand Designer

Responsibilities

Benefits

Company

Creditgenie

More roles at Creditgenie