Performance Marketing Lead

New York, NY · Remotefull time

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Remote

senior

H1B: no

Cogent Security Performance Marketing Lead at Cogent Security responsible for building the digital demand engine to generate sales-qualified pipeline. This role manages paid distribution, landing pages, conversion paths, webinars, nurture, attribution, and campaign learning.

Responsibilities

Build Digital Pipeline
Run paid search, LinkedIn, retargeting, sponsored content, webinar promotion, and other digital programs that create qualified demand.
Test audiences, segments, offers, messages, creative, and landing pages with a clear view of what creates Sales-accepted meetings and sales-qualified pipeline.
Build campaigns around priority ICP segments, industries, competitors, use cases, field moments, and market signal.
Optimize for lead quality, conversion, pipeline, and spend efficiency, not vanity metrics.
Own Landing Pages and Conversion
Build and improve campaign pages, webinar pages, comparison pages, category pages, and conversion paths.
Improve CTAs, forms, page structure, routing, retargeting, and follow-up so more of the right traffic becomes qualified demand.
Partner with Content and PMM on SEO/AEO topics, then own the conversion layer that turns that traffic into pipeline.
Maintain enough CMS, Webflow, Framer, or light HTML/CSS fluency to unblock yourself.
Run Webinars and Digital Programs
Own webinars, virtual roundtables, and digital programs as pipeline programs, from promotion to follow-up.

Qualification

AI-nativeCMS

Preferred

AI-native
CMS, Webflow, Framer, or light HTML/CSS fluency

Company

Cogent Security

View company page

10000+ employees

Industrial

Founded 1892

Source: ashby

Active within the past hour

Remote-friendly

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Must-Have Skills for This Role

paid searchLinkedInretargetingsponsored contentwebinar promotionCMS

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