Epicgames Influencer Marketing Director at Epic Games leads creator and talent partnerships for Fortnite. Develops and executes influencer strategies tied to launches, partnerships, and campaigns.
Responsibilities
Epic Games is seeking a highly strategic, culturally fluent, and operationally rigorous Influencer Marketing Director to lead creator and talent partnerships across Fortnite. This role will shape how creators, streamers, athletes, musicians, entertainers, and their communities connect with Fortnite through major launches, live-service moments, partnerships, and creator campaigns.
The ideal candidate combines deep fluency in the Fortnite creator ecosystem with strong strategic judgment, communication skills, and the ability to operate effectively in a fast-paced, high-volume environment. This person should understand both gaming culture and broader entertainment ecosystems, and be equally comfortable building creator strategy, managing high-profile talent relationships, and navigating complex cross-functional initiatives.
Develop and lead creator and influencer strategies tied to Fortnite launches, partnerships, live-service beats, and major campaigns
Translate brand and business objectives into measurable creator programs that drive audience engagement, conversation, and commercial impact
Build and manage relationships with key gaming creators, streamers, athletes, entertainers, agents, and talent representatives across multiple verticals
Lead high-profile creator and talent integrations from planning through execution, including negotiations, hospitality, experiential activations, and content coordination
Present creator strategies, talent recommendations, and campaign plans clearly and concisely to senior leadership
Partner cross-functionally across Paid Media, Brand Marketing, Competitive, IP Partnerships teams and external partners to deliver cohesive global campaigns
Manage agency partners and oversee campaign execution to ensure work meets Epic’s creative, operational, and business standards
Operate effectively across multiple high-visibility initiatives simultaneously while navigating compressed timelines, shifting priorities, and fast-moving launch environments
Qualification
Deep understanding of FortniteExperience managing agency partnersDemonstrated operational rigorEPIC JOB + EPIC BENEFITS = EPIC LIFEPay Transparency Information
Required
8+ years of experience in influencer marketing, creator partnerships, talent relations, or cultural marketing within gaming, entertainment, sports, music, or adjacent industries
Deep understanding of Fortnite, gaming creators, livestream culture, and the broader creator ecosystem across Twitch, YouTube, TikTok, Instagram, and X
Proven experience managing high-profile creator or celebrity partnerships, including negotiations, experiential activations, hospitality, and complex partner coordination
Strong communication and presentation skills, with the ability to deliver concise strategic recommendations to senior stakeholders
Experience operating effectively in fast-paced, high-volume environments with multiple concurrent launches and evolving priorities
Strong cross-functional collaboration skills and the ability to influence teams and stakeholders within highly matrixed organizations
Experience managing agency partners, external vendors, and regional campaign execution across global markets
Demonstrated operational rigor, sound judgment, and attention to detail, with the ability to balance creative thinking and business impact
This role is open to multiple locations across the US (including CA & NYC).
EPIC JOB + EPIC BENEFITS = EPIC LIFE
Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.
