Vitally Director of Editorial & Content Marketing at Vitally to lead editorial strategy and shape market narratives around Customer Success and AI. Responsible for building thought leadership, original research, and sustained content engines.
Responsibilities
Build Vitally's editorial strategy
Define the ideas, topics, and conversations Vitally should own.
Create a cohesive editorial strategy across long-form, social, research, video, events, and other channels.
Build recurring editorial franchises that give our audience a reason to come back.
Develop the narrative arc that connects our company strategy, product vision, and point of view on the market.
Help shape a market movement
Turn Vitally’s perspective on AI, Customer Success, and customer intelligence into compelling market narratives.
Build sustained market education before, during, and after major launches.
Identify opportunities for Vitally to lead industry conversations rather than simply participate in them.
Create ideas and content that help buyers understand why the market needs to change before we ask them to buy the solution.
Build our thought leadership platform
Partner closely with Vitally executives to develop differentiated points of view and recognizable voices.
Qualification
10+ years of experience in editorialExperience creating original researchWhat success looks like within year one
Required
10+ years of experience in editorial, content marketing, thought leadership, brand publishing, or a related discipline, ideally in B2B technology.
Experience owning editorial or content strategy at a senior level.
An exceptional writer and editor with strong instincts for what is interesting, distinctive, and worth saying.
A track record of creating content programs that build audiences and influence markets—not simply increase publishing volume.
Experience developing executive thought leadership.
Experience creating original research, reports, editorial franchises, or other high-authority content.
Strong understanding of how content creates demand across organic search, social, email, events, earned media, and other channels.
Ability to understand complex technology and turn it into simple, provocative, compelling stories.
Strong strategic judgment paired with a willingness to be hands-on when necessary.
The ability to operate in ambiguity and help shape the story while the company and product strategy are still evolving.
What success looks like within year one:
Vitally has a clear and differentiated editorial point of view.
