You own lifecycle marketing at Abacum: the path a lead takes from first interest through high intent to conversion, and the programs that carry them along it. You will design the nurture tracks, the segmentation and the scoring that decide what a lead sees next, and you will own the numbers that say whether any of it worked.

This is a build role. You are the first person here dedicated to this surface, so the programs, the measurement and the handoff to sales are yours to design rather than inherit. That means real latitude over what gets built first, and real accountability for the result.

Own the lifecycle programs that carry a lead from first interest through to a sales conversation.

Design nurture tracks that match where someone is in their evaluation

Define what makes a lead ready for sales and where it routes once it is.

Connect account-level engagement signals to the follow-up programs that act on them.

Run the marketing automation stack day to day, including flows, lists, data hygiene and deliverability.

Report on conversion between lifecycle stages so the team can see which programs are producing pipeline.

Test offers, timing and audience cuts continuously so the program mix keeps improving.

Lifecycle marketing expert with hands on experience: You have run lifecycle marketing at a seed to Series B B2B company where you were both the strategy and the execution.

Or marketing ops that grew into it: You came from marketing with analytical acumen, so you understand the data model underneath the programs and not only the campaign layer.

Hands on the tools: You have five to six years of experience building Hubspot flows yourself rather than briefing someone else to build them.

Lifecycle Marketing Manager

Responsibilities

Qualification

Required

Benefits

Company

Abacum

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