Support the Artist Development Lead with executing innovative digital marketing campaigns and completing detailed administrative objectives for an assigned artist roster

Provide overall marketing support to an assigned artist roster by attending & taking notes in artist meetings and maintaining artist marketing plans (one sheets, presentation decks, video reels, advertisements, etc.)

Grow and engage social network communities (e.g. Instagram, Facebook, Twitter, YouTube Community, etc.), track and analyze social media data and consumer marketing results

Execute assets needed for digital advertising campaigns to reach target audiences across the web and social media

Create, schedule, and send e-mail newsletters on behalf of assigned artist roster

Coordinate creative assets with internal and external teams and support the growth and engagement of fan communities through strategies for artist social media accounts, websites, promo landing pages, etc.

Collaborate with Lead on maintaining and balancing project budgets and working with the Marketing Admin on purchase order needs and invoice processing

Actively contribute to artist development strategy by cultivating ideas and supporting projects across marketing, media, and digital platforms, pitching and creating efficient solutions

Work closely with key internal label teams, artists, and management throughout the project life cycle to communicate about new products, technologies, strategies, social communities, and available digital opportunities

Collaborate with Production and Release Planning staff to set-up and schedule digital products

Coordinate, produce, and execute marketing events, artist shows, award shows, and conceptualize contests and sweeps (drafting of rules with the Legal department and working with Marketing Admin for set up & execution)

Coordinator, Digital Marketing & Artist Development - Sony Music Nashville

Responsibilities

Qualification

Required

Benefits

Company

Sony Music Entertainment

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