Lead, Ads Prospecting & Customer Intelligence at OpenAI · LumiJobs

Responsibilities

We are hiring a Lead, Ads Prospecting & Growth Intelligence to build the intelligence and orchestration platform powering OpenAI’s ads business. This person will help us identify the right companies and people, understand why they are relevant, determine the right next action, and learn from what happens afterward.
Own the prospecting function for the ads business, serving SMB Ads while building a foundation reusable across segments. Set the vision, operating model, roadmap, platform choices, business rules, adoption, and outcomes; and partner with Ads Engineering, Data Science, and internal platform teams. Decide what to build in-house, enable through internal platforms, or deliver through selected vendors and partners.
Lead the function’s strategy, roadmap, operating model, and adoption. Connect platform investments to measurable advertiser and business outcomes.
Define a unified prospect, account, contact, and advertiser data model. Establish standards for identity, data quality, provenance, freshness, confidence, and consent.
Combine market, intent, behavioral, product, CRM, campaign, and customer-success signals to improve targeting and customer engagement.
Design enrichment and verification workflows. Evaluate in-house capabilities, platforms, vendors, APIs, AI, and human review to select effective solutions.
Develop scoring and next-best-action models using customer fit, intent, activity, reachability, lifecycle stage, and growth potential.
Connect intelligence to action across sales, marketing, product, paid media, partners, and lifecycle journeys through coordinated routing and activation.
Enable marketers to create audiences, configure triggered journeys, run experiments, and execute campaigns through intuitive systems with quality checks and approvals.
Build feedback loops that use outreach, engagement, conversion, spend, retention, churn, and customer-success outcomes to improve targeting and lifecycle decisions.
Measure data quality, coverage, targeting accuracy, deliverability, conversion, and incremental value. Establish permissions, suppression, auditability, and provider-performance standards.
You Might Thrive in This Role If You

Lead, Ads Prospecting & Customer Intelligence

Responsibilities

Qualification

Preferred

Benefits

Company

OpenAI

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