2k Player Connections Paid Media Specialist at 2K responsible for driving campaign execution and delivery across media platforms including Meta and Google. Manages detailed planning workflows and maintains platform partner relationships.
Responsibilities
Campaign Execution & Pod Delivery
Drive the execution and delivery of paid media campaigns with a strong sense of ownership and accountability within the pod team.
Translate media planning into actionable steps by managing detailed workflows and rigorous QA processes to ensure accuracy and timely delivery.
Own the "live" process for campaigns, coordinating the implementation of creative assets, tracking, and targeting parameters across multiple platforms.
Monitor daily campaign pacing and performance tracking, conducting deep-dive post-campaign analyses (PCAs) to uncover actionable insights.
Maintain clear, up-to-date documentation and ensure all timelines are met for the overarching media strategies.
Contribute to planning discussions to strengthen strategic understanding.
Platform Activation & Partner Management
Manage recurring platform representative relationships and meetings (e.g., Meta, Google, TikTok), actively seeking opportunities to maximize platform value and improve deliverables.
Execute and optimize "hands-on-keyboard" campaigns within in-house media platforms, ensuring alignment with 1st party data activation goals.
Participate in agency and partner meetings with a clear understanding of campaign goals, ensuring partner outputs align with tactical objectives.
Actively build and hold relationships with key platform partners to stay informed on alpha/beta opportunities and technical troubleshooting.
Qualification
Subject to those same considerationsAs an equal opportunity employer
Required
2–4 years of experience in media planning or digital marketing execution.
Established professional contributor with a full understanding of Meta Ads Manager and Google Ads interfaces.
Experience in tactical campaign execution, including budget management, trafficking, and QA processes.
Proven ability to analyze multiple data sets to support performance tracking and ongoing optimization.
Strong communication skills with experience managing professional relationships with external platform partners.
Proficient in Excel/Google Sheets for data documentation and financial tracking.
Preferred
Experience in the gaming or entertainment industry.
Familiarity with Customer Data Platform (CDP) activation.
Experience in an agency or high-growth "pod" environment.
The pay range for this position in Novato, CA at the start of employment is expected to be between $74,500 and $110,260 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
Please note that 2K Publishing is unable to provide visa sponsorship or assistance for this position. All candidates must be legally authorized to work in United States without requiring current or future employer sponsorship.
Player Connections Paid Media Specialist at 2k · LumiJobs
