Product Marketing Lead

Remote Basedfull time

Remote

senior

H1B: no

Canonical The Product Marketing Lead at Canonical owns product marketing for a portfolio area, managing positioning, messaging, and product launches end to end. This role involves direct customer and community research to ground messaging in real language and partnering with cross-functional teams to drive campaigns.

Responsibilities

Own positioning, messaging, and the narrative hierarchy for your product area, and keep it consistent from the website through to the sales deck
Lead product launches end to end with tiering, timeline, cross-functional plan, assets, and post-launch reporting
Build and maintain the competitive picture for your area: who we lose to, why, and what we say about it
Support building the enablement that sales actually uses: battlecards, discovery questions, objection handling, demo narratives
Run structured customer and community research, including win-loss, to keep the messaging grounded in real language rather than internal assumptions
Partner with demand generation, content, web, and events to turn positioning into campaigns that move pipeline
Raise the standard of the craft around you through review, mentoring, and shared frameworks
What we are looking for in you
Strong written and verbal communication in English
An exceptional academic track record from high school and university
Proven product marketing experience in B2B software, SaaS, or open source
A track record of owning positioning and messaging for a product or portfolio, not just executing someone else's