Responsibilities

The Senior Manager, Loyalty & CRM owns how sweetgreen earns attention, frequency, and lifetime value across our owned surfaces. You will lead SG Rewards and the full CRM ecosystem (email, push, SMS, in-app), setting a clear point of view on what makes membership worth having and translating that into audience strategy, personalization, comms and offer architecture, engagement calendar, and a robust test roadmap.
This is a strategy-first role. You will define direction across multiple streams (transactional, context-driven, lifecycle, loyalty, promo) before anything gets built, and you connect the loyalty calendar to the broader marketing calendar so every touchpoint compounds to maximize customer and business impact. As a leader, you influence cross-functional teams to bring a shared vision to life that builds true customer loyalty and value for the business, and you develop the team and the CRM & Loyalty function.
Own SG Rewards end to end: member value proposition, earn and burn mechanics, tiers and benefits, activation and engagement layers, and the multi-year roadmap.
Build a program that feels distinctly like sweetgreen. Members should be able to describe why it's worth belonging to without mentioning a discount.
Sequence loyalty mechanics against the marketing calendar so menu drops, brand moments, and new restaurant openings each land with loyalty-specific value behind them.
Evolve offer logic and discount governance in partnership with Finance, optimizing who, what, when, why, and how much to maximize the ROI of every discount dollar and continually strengthen the SG Rewards program economics.
CRM and Lifecycle
Define what each owned channel is for, how messages sequence across a member's journey, and how frequency is governed across the base.
Partner creatively across marketing teams (Brand, Creative, Social, PR, Local) to create engaging campaigns that are distinctively sweetgreen, adapted to each channel and the customer context, and drive conversion and engagement with our customers.
Set audience and segmentation strategy grounded in behavior, and refine journeys continuously to eliminate friction in the customer experience.
Develop SGs personalization approach across the customer journey in partnership with Product.
Lead strategy and concept for lifecycle programs (onboarding, frequency building, deceleration and win-back, tier progression) before execution begins.

Senior Manager, Loyalty & CRM at Sweetgreen · LumiJobs

Senior Manager, Loyalty & CRM

Responsibilities

Qualification

Preferred

Benefits

Company

Sweetgreen

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