Legora The Senior Customer Content Strategist scales Legora's customer storytelling through video and written content focused on the US market. This role manages video production and builds a customer reference program.
Responsibilities
We are looking for a Senior Customer Content Strategist to scale how Legora's customers tell their own story — on-camera first, and in every other format after that. This role will be focused on the US market, but will contribute to a global customer storytelling program.
Our customers are among the most respected law firms in the world and most innovative in-house legal teams. When they talk about what has changed in how they practice law, it is the most persuasive thing we have. This role turns those relationships into a steady supply of customer films, case studies, testimonials and speaker moments that are genuinely good enough to want to watch, and gets them into the hands of the teams who need them.
This customer marketing role with expertise in video and written content production. You will scope and direct shoots, brief and manage editors and production partners, and get hands-on where it is faster to do it yourself. Equally, you will build the reference program underneath it: who our advocates are, what they are willing to say, and how we look after them.
Customer storytelling for the US market. Own Legora's customer content pipeline for the US: which stories we tell, in what format, for which audience, and on what timeline.
Video production. Own customer video from concept to final cut — scoping, treatments, directing on the day, briefing editors and production partners, and reviewing to a high bar.
Customer relationships & advocacy. Build and maintain the reference and advocacy pool with Engagement and Sales. Know who will speak, on what, and how often, and make participating feel worth their time.
Case studies & written proof. Turn customer engagements into written case studies, proof points and metrics that stand up to scrutiny from a skeptical buying committee.
Sales enablement. Get customer content into the hands of Sales in usable shape , clipped, tagged, findable and matched to the moment in the deal where it lands hardest.
Events & launch moments. Capture and produce customer content around events, launches and conferences, and secure customer participation in the moments that matter.
Distribution. Work with Brand, Growth and International Marketing to place customer content where it will be seen, and adapted where a segment or market needs it.
Measurement. Define what success looks like for customer content (content creation, distribution, and optimization) and use it to shape what you make next.
AI-enabled workflows. Use AI to increase output without lowering the bar.
Qualification
You are organized and persistentYou are commercially orientedExperienceVideo productionCustomer marketingEnterprise and regulated clientsWritten craftCross-functional executionAI-nativeWhat’s In It For YouGlobal collaborationCompetitive package
Required
You are organized and persistent. Customer content dies in approvals queues, and you keep things moving without becoming a nuisance.
You are commercially oriented. You know which stories are needed to land a deal, renewal, or expansion opportunity - and you build the program around that, not around what is easiest to capture.
Experience. 5+ years in customer marketing, customer content, brand video or content production, ideally in B2B, SaaS or professional services.
Video production. Demonstrable hands-on video experience across the full process from concept, direction, production management and post, with a reel or portfolio to show for it.
Customer marketing. Proven experience building a customer story, reference or advocacy program, including sourcing participants and managing them over time.
Enterprise and regulated clients. Experience working with senior stakeholders at large, cautious or regulated organizations, and running approvals with their comms and legal teams.
Written craft. Able to write a case study or narrative that stands on its own, not only to produce the film around it.
Cross-functional execution. Comfortable working across Customer Success, Sales, Brand and Communications, and turning their inputs into finished work.
AI-native. You use AI tools to speed up production and repurposing while keeping editorial and visual judgement your own.
What’s In It For You
Global collaboration: Partner with teams and clients across Europe, APAC, and North America.
Competitive package: Comprehensive salary, benefits, and tools for success.
