Legora Senior Content Programs Manager at Legora owns the global webinar and digital events program, focusing on production and programming. The role involves designing recurring content formats and managing live event production end to end.
Responsibilities
We are looking for a Senior Content Programs Manager to own Legora's webinar and digital events program globally. This is the person who turns a scattered calendar of one-off webinars into a set of formats people show up for on purpose: recurring series, seasonal programs and digital moments that build an audience over time.
Half of this role is production and operations: run of show, platform, speaker prep, rehearsal, promotion timeline, follow-up. The other half is programming: deciding what we should be making, who should be on it, what the format actually is, and why a partner at a global law firm would give us forty-five minutes of their day.
As part of an AI-native company, you will use AI tools throughout: research, briefing, editing, repurposing, reporting to move faster without dropping the quality bar.
Program ownership. Own Legora's global webinar and digital events program end to end: what we run, how often, for whom, and for what purpose. Set the roadmap, make the trade-offs, and ship it.
Format design. Design serial content formats that earn a return audience series, roundtables, live product moments, recurring shows. Kill what isn't working and double down on what is.
Production & run of show. Own production from brief to broadcast: platform setup, technical rehearsal, run of show, live moderation support, contingency planning. Nothing goes live unrehearsed.
Speaker & guest experience. Source, brief and prepare internal and external speakers, including senior client-side guests. Make every participant feel well-looked-after.
Promotion & audience growth. Own the promotional plan for each programme with Growth Marketing and International Marketing invitation sequences, landing pages, partner and social distribution and grow quality registration and attendance over time.
Content afterlife. Treat every live moment as a content supply chain. Turn each session into additional content and sales-ready assets that fuel campaigns.
Systems & operations. Own the tooling and operating model behind the program - webinar platform, marketing automation, CRM handoff, asset management and improve how it runs each quarter.
Measurement. Define what good looks like for the program: registration, attendance, engagement, qualified pipeline influenced. Read the data to make decisions, not just to report, and bring recommendations rather than observations.
Cross-functional collaboration. Keep Brand, Product Marketing, International Marketing, Growth and Sales clear on what is coming, what is needed from them and when. Land alignment without escalation.
Qualification
You are commercially mindedExperienceProduction craftProgramming instinctPlatform fluencyCross-functional executionMeasurementAI-nativeWhat’s In It For YouGlobal collaborationCompetitive package
Required
You are comfortable with senior stakeholders, internally and client-side, and people enjoy being on your productions.
You are commercially minded. You understand that this programme exists to build audience and pipeline, and you can show its contribution.
Experience. 5+ years running webinars, virtual events or serial digital content programs, ideally in B2B, SaaS or a complex enterprise environment.
Production craft. Hands-on production and operations experience — run of show, technical setup, rehearsal, live moderation. You have personally run the show, not just booked it.
Programming instinct. A track record of designing formats and series rather than executing one-offs, with evidence of audience growth over time.
Platform fluency. Confident across webinar and streaming platforms, marketing automation and CRM, and clear on how registration, attendance and follow-up data flow between them.
Cross-functional execution. Experience pulling together contributions from brand, product marketing, demand generation and sales into a single coherent programme.
Measurement. Comfortable defining and reporting on engagement and pipeline-influence metrics, and using them to change what you make next.
AI-native. You use AI tools as a matter of course and look for where they can take work off the critical path.
What’s In It For You
Global collaboration: Partner with teams and clients across Europe, APAC, and North America.
Competitive package: Comprehensive salary, benefits, and tools for success.
