Qualification

Lead teams without formal authorityDigital subscriptionExperience with referral programsBalance creativeCapacity forAdditional Compensation and Benefits

Required

4+ years of related experience in marketing, product marketing, or product management, including at least 2 years of insights-driven go-to-market experience.
Experience with the product development lifecycle and operating within product-led teams; experience driving successful go-to-market strategies for product and feature launches, aligning product marketing and messaging to a larger brand narrative, and translating brand strategy into product marketing output.
Experience working in newsroom or editorial environments, driving audience and engagement with journalism or community features.
Demonstrated experience partnering with editorial or audience teams to design and promote community or social experiences (comments, reactions, forums) that deepen engagement.
Lead teams without formal authority, collaborating across product, newsroom, marketing, and data disciplines to achieve shared outcomes.

Preferred

Digital subscription, content, newsletter, or mobile app experience.
Experience with referral programs, C2C community management, or two-sided marketplaces.
Distill essential insights from research and create clear and thoughtful market requirement documents and creative briefs.
Balance creative, conceptual thinking with data-driven projects; excel in creative and analytical environments; identify and assess success metrics.
Capacity for, and interest in, flexing across both planning and execution, shifting between strategic direction-setting and hands-on go-to-market work as needed.
Demonstrated collaboration with different disciplines; build trust and relationships quickly, with empathy for customers and expertise in understanding user experience.
Experience working on products where brand and editorial integrity are competitive advantages, maintaining trust while experimenting with new community formats and engagement tactics.
Additional Compensation and Benefits:

Product Marketing Manager, News at The New York Times · LumiJobs

Product Marketing Manager, News

Responsibilities

Qualification

Required

Preferred

Benefits

Company

The New York Times

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